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Do It Now – Get Your Website Smart Phone Friendly!

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Marketing on-line is essential with technology changing the landscape quicker than we can mow our lawns. As with our lawns we must learn to control the weeds; if not those weeds overtake our yards and the curb appeal is either a mess or lost.

Our lawns have components to keep the beauty and growth alive. So does marketing our business. Yet many business owners forget the curb-appeal and lose the ability to entice the visitor to enter their doorway. In today’s market-place the curb appeal is the Smart Phone App.

Smart Phone users are accessing the internet at record rates. Google has changed their criteria to meet the needs of their customers, and provided information well in advance about the up-coming change. With the market-place demand to satisfy hungry, impatient consumers; Google fertilized their lawn with Smart Phone access for the growth of business. Yet, many business owners either ignored or didn’t take the time to comply with the market-place demand for this change.

The following statistics published by Local Vox is a good example to get your business Smart Phone friendly and mobilize your website.

A Leading Local conference reports, 51% of consumers more likely to buy from a mobile optimized site.

Borrell Associates reported in 2012 that mobile coupons get 10 times the redemption rate of traditional coupons and mobile ads get 3x the clicks.

Google reports that 40 percent of mobile consumers turned to a competitor’s site after a bad mobile web experience, and 57 percent wouldn’t recommend a business with a bad mobile site.

According to BIA/Lelsey, U.S. Mobile Ad Revenues to Reach $42B by 2019

Gomez reports 71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers.

Mobile devices perform over 50% of all local searches..

Motorola Solutions show 39% of instances where a consumer walks out of a store without buying because of Smart Phone influence.

New statistics show customers abandon a mobile site if it takes more than 3 seconds to load yet 86% of responsive mobile sites weigh as much as their desktop versions.

Leading authority Borell reported in 2012 that by 2016, 88% of local advertising would be delivered via mobile device.

We are fast approaching 2016. Is your site mobile friendly? Are you willing to lose your traffic to your competition?

Have you fertilized your business lawn? Is it time to take a good look at your curb-appeal to kill the weeds? There is a new weed-killer in the market-place; Smart Phone Apps work for traffic and customer retention.

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Source by Patricia A Gaines

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